The Middle Eastern countries seem to be the first among the ones recovering from COVID-19. Mukta A2 Cinemas, an Indian Cinema chain with franchisees in Mumbai, Delhi and Bengaluru is now leveraging the zero lockdown restrictions at Bahrain. Mukta A2 Cinemas along with PICO, a well known event management group is gearing up to launch a drive-thru cinematic experience at the iconic Bahrain Bay.
The audience will be able to enjoy movies spanning a multitude of genre in the comfort of their seat alongside food, snacks and drinks, all while adhering to social distancing rules. As an added safety precaution, cars would be parked at a safe distance from one another and all transactions would be contactless through digital solutions.
Movies’ soundtracks will be played through on a dedicated radio channel which can be heard on their car stereos. There’s more, along with series of film nights, there will be stand-up shows, live music events, special performances etc. before the actual movie screening.
The experience will include movie tickets along with a generous food and drinks package. Added menu options with gourmet offerings like hotdogs, burgers, nachos, pizza etc. will also be offered.
Mukta A2 Cinemas is bringing movies to its audience with an old experience of drive-in movies, which has social distancing built into their very DNA. With Mukta A2 Cinema’s years of cinema expertise and PICO’s rich experience in events, the combination of the two will surely create a magical experience.
Speaking of this special announcement, Rahul Puri, Managing Director Mukta Arts Ltd., said ‘It is a real feather in our cap that Mukta A2 Cinemas has launched the first Drive-In theatre in Bahrain. During a really challenging time for the Exhibition space globally, this kind of innovation and quick thinking to shift infrastructure and business models can be the difference. Congratulations to the whole team and I am sure it will be a giant success!’
Commenting on this achievement, Akshay Bajaj, Business Head Mukta A2 Cinemas Bahrain said, “Mukta A2 Cinemas is proud to launch Drive-in BH, a brand that is much more than a nostalgic idea or retro way to see movies. It is a first-of-its-kind entertainment destination. People are looking for safe and quality experiences and drive-in cinemas are the perfect destination to keep them connected to the movies in these times. We are thrilled to partner with PICO International to create this shared and unique cinematic experience and to bring the people of Bahrain together in a safe and friendly environment.”
Well, a drive-in theatre in Mumbai of similar range will grab much more attention. Let us hope that as well happens sooner or later. Added to this, read the review on the Amazon Prime web series, Law.