Want to amplify the reach to a wider spectrum of audiences? then switch to Digital PR: Sonali Ramaiya
If you want to amplify the reach to a wider spectrum of audiences you need Digital PR for your brand, says Sonali Ramaiya, a vivacious PR Professional.
White, Black or Shades of Grey | Brand Play and Category Choice for Consumers
Aditya Rao, a seasoned market researcher talks about brand play and category choice of consumers. And how it is segmented in FMCG.