Snapdeal, an e-commerce platform, has created an account on Made-in-India social media platform – Koo – to connect with millions of its users in India in their native language.
The e-commerce landscape in India is being reshaped by a growing number of savvy online shoppers from smaller Indian cities and towns, also known as Bharat. The distinct needs of these customers have fueled the sector’s rapid growth, as has the demand for local language content and information.
Snapdeal will leverage the Koo App’s innovative multi-lingual features to engage with users from across India, especially those in Tier II and III towns, in their mother tongue, and share relevant updates about sales, deals and offerings.
An inclusive platform for self-expression in native languages, the Koo App offers its features across nine languages – Hindi, Bengali, Assamese, Telugu, Tamil, Kannada, Marathi, Gujarati, and English. From a current user base of over 15 million, the fast-growing micro-blogging platform is expected to reach 100 million downloads in the next one year.
By setting up an account on Koo App, Snapdeal will be able to further reach out to a diverse demographic of internet users, who want to engage with brands in their native language in a digital-first economy. Soumyadip Chatterjee, Director, Brand Marketing, Snapdeal said, “Mobile internet access has made it possible to reach out to those residing in remote locations and communicate with them in the local languages. Thus, it becomes crucial to invest time and effort in creating multi-lingual content. A platform like Koo will help us in building engaged localised communities at scale.”
Welcoming Snapdeal to the platform, Mayank Bidawatka, Co-founder at Koo said, “We are delighted to have one of the largest and most popular e-commerce giants like Snapdeal on our platform. The Koo App empowers Indians to express themselves in their mother tongue. Our smart features enable auto translations, break down language barriers and encourage users to connect with one another. We are confident that by leveraging our features, Snapdeal will be able to successfully connect with a vast user base and promote greater dialogue on their offerings in multiple languages.”