Karkinos Healthcare Pvt. Ltd., a purpose-driven technology-led oncology platform, is delighted to announce the appointment of Jasrita Dhir as the Director of Marketing & Communications. With her extensive experience in brand management, marketing, and digital transformation, Jasrita will play a vital role in enhancing Karkinos Healthcare’s brand visibility and driving its mission of creating accessible and affordable cancer care solutions.
Jasrita Dhir brings over 20 years of diverse experience, having led brand, marketing, digital marketing, and CSR functions across the healthcare, senior care, media, and hospitality sectors. Prior to joining Karkinos Healthcare, Jasrita served as the Head of Marketing & Communications at Antara Senior Care, a Max Group Company. During her tenure, she successfully created brand preference and recall for Antara in the senior care ecosystem, positioning it as one of the most trusted brands for senior citizens.
As the Director of Marketing & Communications at Karkinos Healthcare, Jasrita will lead the marketing team and collaborate with the UI/UX team to elevate the brand’s presence and effectively communicate its mission. Her expertise in digital transformation, brand management, and marketing strategy will play a pivotal role in positioning Karkinos Healthcare as a leader in the oncology space.
Speaking about her appointment, Jasrita Dhir, said, “I am honoured to join Karkinos Healthcare and contribute to its mission of providing accessible and affordable cancer care solutions. I look forward to leveraging my experience and skills to strengthen the brand’s position and make a positive impact in the lives of patients. Karkinos Healthcare’s commitment to advancing research, education, and patient care resonates deeply with me, and I am eager to be part of this transformative journey.”