How to Build Media Relationships That Actually Work in 2026 — Start Preparing Now
Media relationships that used to depend on reputation and persistence now hinge on qualities that take time to build, says Alisha Nassir.
Alisha Answers | Crisis Communications: Bad News = Brand Opportunity
In this blog of Alisha Answers, Alisha Nassir speaks about crisis communication and how bad news can be turned into a brand opportunity.
Alisha Answers | Leveraging AI & Automation in Digital Marketing
In this blog series of Alisha Answers, Alisha Nassir speaks about leveraging AI and automation in digital marketing.
Hashtags Are Dead? Alisha Answers
In this blog series of Alisha Answers, Alisha Nassir speaks about the critical shifts happening in the world of digital marketing, public relations and corporate communications.
The Digital Revolution: How Online Publishing is Changing Public Relations and Digital Marketing?
Internet publishing has revolutionized PR and digital marketing says Alisha Nassir, a seasoned PR and digital communications expert.
PR Trends for 2024 by Alisha Nassir
In this blog post, Alisha Nassir, a seasoned PR and digital communications expert, takes us through some of the key trends that PR professionals should be aware of this year.