How Each Day of Second COVID-19 Wave is effecting Consumer Behavior | Comments from Business Leaders
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May 20, 2021
The 2nd pandemic wave is more deadly than the first. Certain business leaders are telling how consumer behaviour is effecting at this time.
White, Black or Shades of Grey | Brand Play and Category Choice for Consumers
September 3, 2020
Aditya Rao, a seasoned market researcher talks about brand play and category choice of consumers. And how it is segmented in FMCG.