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  • How Each Day of Second COVID-19 Wave is effecting Consumer Behavior | Comments from Business Leaders

    Aravind Sundaram

    May 20, 2021

    How Each Day of Second COVID-19 Wave is effecting Consumer Behavior | Comments from Business Leaders

    The 2nd pandemic wave is more deadly than the first. Certain business leaders are telling how…

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  • Second COVID-19 Wave, Changed Consumer Behavior & the Effect on Indian Economy

    Guest Author

    May 6, 2021

    Second COVID-19 Wave, Changed Consumer Behavior & the Effect on Indian Economy

    Lokendra Ranawat, Co-Founder & CEO, WoodenStreet is talking about second COVID-19 wave, changing consumer behaviour and…

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  • White, Black or Shades of Grey | Brand Play and Category Choice for Consumers

    Guest Author

    September 3, 2020

    White, Black or Shades of Grey | Brand Play and Category Choice for Consumers

    Aditya Rao, a seasoned market researcher talks about brand play and category choice of consumers. And…

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