Aravind SundaramDigimaze, an Adtech performance marketing firm has recently raised $700,000 in seed funding. The round was led by Gautam Daftary with participation from 10 HNI family funds such as Maninder Juneja, Vivek Desai among others.
With the ever-evolving digital space, we aim to maximize revenue, using advanced analytical models and a data-driven approach. This investment will strengthen business transformation, content, and data with efficient use of technology The use of these models will reduce the errors caused by the human eye & will assist in optimizing campaigns using audience data.
“The digital ecosystem is ever-evolving and is a critical factor in the growth of brands. With the funding, we plan to grow aggressively in the performance marketing space. The right partner to have onboard to realize this dream. We plan to enable a larger number of brands to spruce their growth trajectory with efficient utilization of performance marketing & ad tech to reach the right set of audiences.” said Vatsal Rajgor, CEO, of Digimaze.
Co-Founders Vatsal Rajgor and Poojan Ajani formed the company in 2019 with the goal to create exclusive analytical tools that would help solve business challenges. In a short span of 2.5 years, the start-up has grown dramatically with a team of 120+ employees and a portfolio of 100+ brands.
In recent times, we have seen a sharp rise in the number of performance marketing companies. With this, we also see an exponential rise in made-in-India ad tech platforms that are offering innovative and automated marketing solutions.
However, as mentioned in our blog i.e., GDPR like regulation in India, ad tech platforms have a responsibility to ensure the consumer data is not misused either by them or by their vendors as well as clients. Else, consumers will lose trust in the entire ecosystem and begin refraining from utilizing these services.
Photo by Pixabay
Guest Author
Aravind Sundaram
