Guest AuthorALTBalaji, India’s homegrown OTT platform, celebrates five magnificent years of engaging audiences with a fantastic library of 91+ clutter-breaking and entertaining originals. The platform marked the milestone with the campaign – #High5withALT for which the trending platform partnered with 15 exciting brands.
The marketing for the campaign included partnerships with brands due to their uniqueness and messaging, which were seamlessly in sync with the digital platform’s campaign. The various associations included partnerships with Ixigo, FnP, Bollywoo, Flyrobe, Growfitter, Voyage Eyewear, Peesafe, EaseMyTrip, Mad Over Donuts, Mobikwik, AbhiBus, Clear Dekho Dot Com, Dhani, Glance Roposo & 24Seven. The brands promoted the campaign across platforms and worked collaboratively on shoutouts promoting #HighFiveForALT on their social media handles.
Some extraordinary brands like Fitness Partner, Growfitter gratified ALTBalaji audience with 3 months premium subscription. Ease My Trip, the official Trip Partner for the brand announced a grand prize for 2 couples which included a vacation trip to Goa for 5 days; Bollywoo, the official merchandise partner sent exclusively designed diaries which included enticing visuals of top shows along with brand designed tote bags. Personal hygiene brand PeeSafe shared hygiene and safety products; whereas homemade bakery The Dessert Spoon baked lip-smacking cupcakes as part of the customized hampers with ALTBalaji’s branding.
Divya Dixit, SVP Revenue & Marketing, ALTBalaji said, “Since five glorious years, ALTBalaji has proven to be a valuable partner for these brands in delivering the right message, reaching the right TG, and building brand resonance through engaging and innovative solutions. We are humbled by the enormous love and support we have received from our partners as we step into our 6th year and we promise to keep our focus of providing entertainment which engages all age groups across hinterlands and viewers across the globe.”
ALTBalaji’s content bouquet includes premium, disruptive content, and original series. With originality, courage, and relentlessness at its core, ALT stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for every individual.
With a vast library of 91 originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, crime, drama, romance, youth drama, horror, comedy, amongst others.
Moreover, 80% of ALTBalaji’s audiences are under 35 years of age and associating with these youth brands was perfect for reaching out to the audience set. Furthermore, these businesses cover key areas of interest for the youth, inadvertently causing them to visit the platform.
Aravind Sundaram
Guest Author
