Aravind SundaramIn a move that would help India’s leading real-estate portal, Housing.com, further expand its footprint; the portal has announced a partnership with Gurugram-based property and rental management technology company, Propdial.
The announcement comes days after the Elara Technologies owned online portal, that also owns PropTiger.com and Makaan.com, announced the launch of Housing Edge, its full-stack rental and allied services platform.
This new partnership will enable India’s leading full stack digital real estate firm to penetrate a segment that remains largely untapped despite its huge potential, especially among NRIs and people who would want to manage homes digitally without any hassles. Demand in this segment is being further fueled by a new breed of professionals, who have to balance a busy work schedule with a high quality life, which does not leave them with time and bandwidth to manage and maintain properties.
This tie-up with Propdial will help Housing.com to offer property management support to its clients who are looking to opt for property management services ranging from renting/leasing to tenant background verification to rental agreement and rent collection/bill payment. This service will also offer quality property management support like quarterly property inspection with pictures and regular maintenance needed for the house to keep it running smoothly, without the landlord having to intervene. All of this will enable Housing.com to act as a one-stop shop for its landlord customers, seeking dedicated property managers and related services.
While most of the services are available in Delhi, Bengaluru, Gurugram, Mumbai, Hyderabad, Chennai and Pune, plans are underway to offer these services in several other cities.
“This partnership is another landmark the company has achieved to service its clients in a more holistic manner. This tie-up will be particularly beneficial for our NRI home owner clients, who find it difficult to manage their properties from abroad. With operational assistance from Propdial, we will be able to work as a single point of contact for all their leasing and property management related requirements,” said Mani Rangarajan, Group COO, Housing.com, PropTiger.com and Makaan.com.
“There is a clear shift in the expectation of home owners. They are not only looking for a rental management solution but also for a single point of access for end-to-end property management, without any hassle. Together with Housing.com, we will be able to address an issue that has long been a pain point for property owners,” said Vinay Prajapati, co-founder and CEO, Propdial.
Gopal Mishra, co-founder and COO, Propdial, said “Property Management Solutions is a large market opportunity in the Prop-tech space. Many leading Prop-tech players are now realizing and including this as an additional revenue vertical. Being a focused player in this segment, we have earned our customers’ confidence and developed capabilities with relentless efforts, in the last four plus years of being in business. Currently, we are serving customers across 15+ Indian cities, having a customer base from 40+ countries and are now well-positioned to scale exponentially with this partnership with Housing.com.”
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